How-to promote your program to attract and convert affiliates. Managing your affiliates starting with converting, activating, on-boarding and developing your policies and compliance. Negotiating with publishers and affiliate optimization practices that will help produce successful results.
As an advertiser you will need to create special offers for your affiliates to promote which will require developing ads and links. Chris will show you how to simplify this process.
Learn about affiliate fraud and the three most prominent ways affiliates use to try and game the system. Data analysis is key to success. You will learn what data and metrics to monitor and how to track the effectiveness of individual publishers which is vital to improving your program.
List of Topics Covered:
PLEASE NOTE: After you register, within a few days before the session you will receive an email from Cathy von Birgelen via the Zoom platform with a unique link to participate in the webinar. You will also receive reminders via a Zoom.
Christopher Park is the Partner Relationships Manager for Chateau 20, a digital marketing agency based in Las Vegas. Chateau 20 clients include large corporations like Caesars Entertainment and Choice Hotels, and smaller companies like Medjet and Webkinz by Ganz. Prior to Chateau 20, Chris managed the Blair.com affiliate program from 2001 to 2016, and added the management of the Old Pueblo Traders and Bedford Fair affiliate programs in 2013. Once Blair and its parent company, Orchard Brands, were acquired by Bluestem Brands, he took on management of the affiliate programs for Bluestem’s 13 brands. The Blair.com affiliate program was featured in the “premier” and Sept./Oct. 2006 issues of Revenue magazine, and Chris has been interviewed for articles in publications such as Multichannel Merchant and Marketing Today. Chris is a frequent speaker at affiliate marketing events, including Affiliate Summits East & West, Performics Client Summit, ACCM and AffiliateFORCE, and at local community colleges and the eMarketing Learning Center in Erie, PA. When he's not living the dream that is affiliate marketing, Chris and his wife Shelley enjoy traveling to visit their four grown children (and their first granddaughter!).
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