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Product Sampling in the Digital Age – How to Use Influencers to Build Product Awareness and Create Real User Content Across All Channels

Instructor: Zak Stahlsmith

Thursday October 8, 2020

10:00 AM - 11:30 AM
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Webinar

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Product Sampling in the Digital Age – How to Use Influencers to Build Product Awareness and Create Real User Content Across All Channels

List Topics Covered

  • What is Influencer Marketing
  • Why it Matters – influence behaviors, stats, market factors
  • The Influencer Ecosystem – Who are Influencers, tiers, in-house or outsource
  • Types of Influencer Campaigns – product sampling/seeding, contest/giveaway, ambassadors, etc.
  • Goals for Influencer Campaigns –ex: grow followers, reach new audiences, improve post engagement, make more online sales
  • Important Influencer Metrics to Measure – KPIs, what success looks like
  • Budget – pricing models and spend analysis
  • Management – FTC compliance, challenges, juggling influencer relationships, processes, tracking, resources, timing, optimizing, benchmarks, reporting, inhouse or outsource
  • Measurable outcomes v. outputs for influencer campaigns – Key KPI metrics, tangible and intangible, (sentiment, trendiness), use cases, examples, what works, etc. 

Benefits of this session

  1. Get the big picture of influence marketing as marketing strategy and how it can work for your business
  2. Know what factors make campaigns work best and why
  3. Learn how to tie your influencer marketing strategies to your business goals
As a result of participating in this webinar, you will be able to:
  • Define measurable goals for implementing and Influencer Marketing strategy
  • Establish baselines for budgeting influencer marketing
  • Avoid pitfalls and challenges of managing influence marketing
  • Achieve successful influence marketing results tied to your business goals

Meet the instructor

Zak Stahlsmith is the founder and CEO of ApexDrop, a company connecting fashion influencers with brands they love. Online influencers partner with brands that align with their own brand image and help promote their products and services to followers those brands wouldn't otherwise have access to or be able to gain the trust of. In exchange, influencers earn free products or sometimes cash. Stahlsmith has worked with brands that include NY&C, Fossil and GiGi.

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