If you’re already engaged with a content marketing strategy or are planning one, you better know how to measure success. As with most digital strategies, the data is there, but data alone isn’t enough…you must know what’s important, how to analyze it, and understand whether you’re achieving a positive ROI. Josh is going to show you how!
There’s a lot to consider when you plan a capital raise, not the least of being in legal compliance. This session will be an overview of the things you need to think about and plan with your attorney. You will learn: the different types of debt and equity instruments available for raising capital; state and federal securities laws and compliance; the capital raising process; and common capital raising mistakes.
Maybe you’ve heard the term, convertible note. Ben Franklin Technology Partners often uses this vehicle for its investments in companies. However, there’s a lot more to it than just being a loan. Dave Lishego of Riverfront Ventures and Innovation Works will lead us through key terms and considerations of convertible notes, their pros and cons and provide examples to illustrate these concepts.
Developing an intellectual property (IP) strategy that can drive business value for your early-stage, high-growth, company is a critical but often overlooked activity. IP, in its many forms, defines what differentiates a company from its competition. The overall business strategy must drive the strategic development and acquisition of IP assets. Business owners must develop an IP strategy that augments their business strategy and rely on their legal counsel to implement that strategy. In this session, learn the basics of what IP is, what an IP strategy is, and how to build an IP strategy based on your business strategy and what makes your company unique.
Whether you are just starting to develop your business plan or are running your business now, strong positioning is critical to your business’s success, particularly in crowded markets. Presenter Annie Hughes, Director of the Center for Innovation and Entrepreneurship at Penn State Harrisburg, will discuss how to identify your positioning strategy and competitive advantage by analyzing your target customer base and competitive market.
Join Startup Alleghenies for a two-hour introduction to social media marketing for startups and small businesses.
Affiliate Marketing Management is a continuous process. The most common advertiser mistakes is adopting an autopilot approach to affiliate marketing. Affiliate marketing centers on managing relationships. In this Part Two session, Chris provides sound advice based on his years of experience managing affiliates from attracting, negotiating, fraud management to monitoring and measuring for success.
Join Us for Part 2 of a 2 Part Series on Affiliate Marketing Advertising
Affiliate Marketing Advertising is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. ~Wikipedia
Join Us for Part 1 of a 2 Part Series on Affiliate Marketing Advertising
No matter what term you use to describe them (seasonal, interim, contractual, freelance, or consultant in the white-collar world), there can be serious repercussions when temporary or contract workers are misclassified. Independent contractor status can save you big on taxes and benefits. But you must get those classifications right—now more than ever!
Join US for our Women in Tech “Party With a Purpose” Happy Hour.
Our purpose is to build a scholarship fund for women in STEAM careers. Bring your friends and a $5 minimum donation and “Party With a Purpose”.
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