I want to stay in the know about events and exclusive offers. Subscribe

Archives

Creative Aerobics Workshop

The most Important Skills for the 21st Century are the Four "Cs".  Together in the Creative Aerobics Workshop  we will us all four: Creativity,  Critical Thinking, Collaboration and Communication.

Creative Aerobics is quick, crazy and fun, making it ideal for the 21st century creative and entrepreneur ready to think differently in a tech-enabled change economy. 

  • Light Reception Immediately Following - Erie Art Museum, 20 East 5th Street, Erie PA 16507
  • Thursday January 30, 2020
    02:30 PM

Email Marketing Fundamentals

Email marketing may be one of the oldest marketing tactics but it remains one of the most effective. In fact, email generates $38 for every $1 spent - a 3,800% ROI. If you're not connecting with your customers and potential customers through this channel, you're missing a huge growth opportunity. 

During this session, you will learn what the current email marketing best practices are, and how you can integrate this tactic into your marketing mix.

  • Multiple locations via webinar
  • Thursday December 12, 2019
    10:00 AM

The Power of Local PR: How-to leverage earned media for your brand

If your company isn't using on PR as part of its marketing mix, it's missing out on huge opportunities for boosting brand awareness and interest in your product or service. Leveraging your local media is often the easiest place to get started. Building relationships with media contacts in advance of launching your business/product is key. During this brand new webinar, the Power of Local PR: How-to leverage earned media for your brand, you'll learn the latest in local PR best practices to achieve the results. Instructor Erin Fessler, Vice President of Marketing & Community and Government Relations at The Erie Community Foundation, will cover a range of topics, including working with media, social media integration, goal setting, storytelling and more.

  • Multiple locations via webinar
  • Thursday November 21, 2019
    10:00 AM

Connecting the Dots in Account-Based Marketing (ABM)

If your company could increase its sales conversion rate at a higher dollar amount and shorter sales cycle, would you do it? These are several of the consistent benefits B2B companies are witnessing after shifting to Account-Based Marketing or ABM. What is ABM? Simply put, ABM is a strategy that directs a company’s marketing resources towards engaging with a specific set of targeted accounts. Instead of casting a wide net associated with lead-generation efforts, companies can sync their sales and marketing efforts to identify key prospects and then tailor customized marketing programs and messaging that speak directly to the needs of those target accounts.

  • Multiple locations via webinar
  • Thursday October 31, 2019
    10:00 AM

Content Marketing & How to Measure KPIs & ROI

If you’re already engaged with a content marketing strategy or are planning one, you better know how to measure success. As with most digital strategies, the data is there, but data alone isn’t enough…you must know what’s important, how to analyze it, and understand whether you’re achieving a positive ROI. Josh is going to show you how!

  • Multiple locations via webinar
  • Thursday September 26, 2019
    09:00 AM

Legal Considerations for a Capital Raise

There’s a lot to consider when you plan a capital raise, not the least of being in legal compliance. This session will be an overview of the things you need to think about and plan with your attorney. You will learn: the different types of debt and equity instruments available for raising capital; state and federal securities laws and compliance; the capital raising process; and common capital raising mistakes.

  • Multiple locations via webinar
  • Thursday November 14, 2019
    12:00 PM

More Than You Ever Wanted to Know About Convertible Notes

Maybe you’ve heard the term, convertible note. Ben Franklin Technology Partners often uses this vehicle for its investments in companies. However, there’s a lot more to it than just being a loan. Dave Lishego of Riverfront Ventures and Innovation Works will lead us through key terms and considerations of convertible notes, their pros and cons and provide examples to illustrate these concepts.

  • Multiple locations via webinar
  • Friday November 1, 2019
    09:30 AM

Developing an Intellectual Property Strategy for Your Company

Developing an intellectual property (IP) strategy that can drive business value for your early-stage, high-growth, company is a critical but often overlooked activity.  IP, in its many forms, defines what differentiates a company from its competition.  The overall business strategy must drive the strategic development and acquisition of IP assets.  Business owners must develop an IP strategy that augments their business strategy and rely on their legal counsel to implement that strategy.  In this session, learn the basics of what IP is, what an IP strategy is, and how to build an IP strategy based on your business strategy and what makes your company unique.

  • Multiple locations via webinar
  • Wednesday December 11, 2019
    09:30 AM

LaunchLink: Positioning Your Business and Brand for Success in a Competitive Market

Whether you are just starting to develop your business plan or are running your business now, strong positioning is critical to your business’s success, particularly in crowded markets. Presenter Annie Hughes, Director of the Center for Innovation and Entrepreneurship at Penn State Harrisburg, will discuss how to identify your positioning strategy and competitive advantage by analyzing your target customer base and competitive market.

  • Multiple locations via webinar
  • Wednesday September 11, 2019
    09:30 AM

Social Media Training: Intro to Facebook for Business

Join Startup Alleghenies for a two-hour introduction to social media marketing for startups and small businesses. 

  • Webinar
  • Wednesday July 24, 2019
    11:00 AM

Sign Me Up

Be the First to Know Training, Events, and Specials.
Learn about scheduled training?
Do you need additional support or resources?

Subscribe